“Incumbent businesses find it hard to come up with disruptive innovations and tend to carry out sustainable innovation”
-Mr Richmond Okafor
Mr Richmond Okafor in his second session explained how hard and soft attributes cumulatively make the use of ACE Matrix (Attribute Categorization and Evaluation Matrix authored by Rita Gunther McGrath and Ian C. MacMillan
(Harvard Business Review) effective.
Here are leaning points from his session:
• Identify parallel needs: The desire for people to visit the cinema isn’t just about the movies/drinks.
• Identify purchasing patterns.
• Observe how customers use the product.
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